The Italian laser manufacturer enters the American market directly
Quanta System, a leading Italian laser manufacturer in the fields of surgery, dermatology and medical aesthetics, has announced the establishment of a new subsidiary in the United States — Quanta System Inc. The new company, headquartered in North Carolina, officially began operations on March 1, 2026, and represents a significant strategic step in the group’s international expansion.
Until now, Quanta System operated in the American market through local distributors. The decision to move to a direct operating model reflects the maturity of the organization and its commitment to the surgical and urological market in the US. Leading the new company is Walter Ryan, a senior executive with over 30 years of experience in business development and 26 years in the medical device industry.
Girolamo Lionetti, CEO of Quanta System, explained: “We are an Italian company with a global soul. Establishing our headquarters in North Carolina is a statement about the maturity of our organization.”
Why does the shift to a direct presence change the rules of the game?
This move by Quanta System was not born in a vacuum. The US medical laser market is the largest in the world, and a direct presence allows the company to shorten the feedback loop between physicians in the field and the research and development teams in Italy. Instead of working through intermediaries, Quanta System’s teams can now sit alongside surgeons and understand their clinical needs in real time.
Filippo Pagnani, the company’s VP of Marketing, emphasized that “a direct presence in the US allows us to work shoulder to shoulder with surgeons, and to ensure that our innovation cycle is guided directly by their needs.” This approach reflects a broader trend in the medical device industry — leading manufacturers understand that proximity to the field produces better products and faster service.
Quanta System has been operating for over 40 years, and manufactures all of its laser systems in Italy — from the research and development stage through to final production — at the company’s facility in Samarate, northern Italy. Since 2004 the company has been part of the El.En Group, traded on Euronext, giving it financial stability and advanced research capabilities.
What does it mean for your clinic?
Quanta System’s expansion into the American market signals one clear thing — the company is investing heavily in developing the next generation of laser technologies. For clinics in Israel, this is good news. Increased investment in research and development, combined with direct feedback from American physicians, will lead to upgraded and more precise products that will reach the Israeli market as well.
Lee Daniels, as the authorized distributor of Quanta System in Israel, offers a range of advanced laser systems from the manufacturer — including the Thunder Mixed Technology system for laser hair removal (Alexandrite 755nm + Nd:YAG 1064nm), Discovery Pico for pigmentation treatments and tattoo removal, and Youlaser MT for advanced skin treatments. All devices come with AMAR registration from the Israeli Ministry of Health, CE and FDA clearance, and full professional support.
Quanta System — Italian innovation with deep roots
What sets Quanta System apart from other manufacturers is its commitment to full production in Italy. In an era when many companies move production to the East, Quanta System keeps its entire production chain under one roof — ensuring rigorous quality control and rapid responsiveness to market needs. With over 40 years of experience in developing medical lasers, the company continues to lead innovation in the fields of surgery, dermatology and medical aesthetics.
Want to hear more?
Lee Daniels — authorized distributor of medical aesthetics equipment in Israel
Quanta System history
Quanta System was founded in 1985 in Milan, Italy, as a company specializing in the development of laser systems for a variety of industries. Over 40 years, the company specialized in medical lasers and became one of the world’s leading manufacturers of laser systems for dermatology and medical aesthetics. In 2004 it joined the El.En Group, listed on Euronext, giving it access to significant research and development resources.
The establishment of the American subsidiary Quanta System Inc. is a strategic step aimed at addressing a market that represents about 40% of the global industry. Until now, Quanta operated in the US through distributors — now, with a direct presence, the company will be able to respond faster to market needs, manage FDA clearance processes itself and provide direct technical support to American customers.
What does it mean for clinics in Israel?
For clinics in Israel using Quanta System devices — such as Thunder, Suprema, Duetto MT EVO and Q-Plus EVO — the move ensures continued innovation and investment in developing new products. A company expanding into the American market invests significantly in R&D, which translates into more advanced devices, software updates and new accessories.
In addition, a direct presence in the US strengthens the international brand and its credibility, something that also matters to Israeli physicians comparing manufacturers. The company is expected to expand its FDA clearance processes to additional devices, giving it a regulatory advantage in other markets too, including Israel.
Quanta System devices in Israel
Lee Daniels Holdings is the authorized distributor of Quanta System in Israel. We supply the full Quanta product line, including the flagship Thunder and Suprema devices, alongside professional training, ongoing technical support and after-sales service. For more details about our range of laser devices, visit the Quanta System product page or contact us.
Lee Daniels Team
Lee Daniels Holdings Team | Israel’s leading distributor and marketer of medical aesthetics equipment, fillers and advanced laser systems. Authorized distributors of Croma Pharma, Quanta System, LEMI, Needle Concept and more. AMAR registration | ISO 9001:2015 | CE | FDA